Dior Annual Report
An annual report for Dior to convey an elegant and sophisticated style with the type and design elements throughout this piece, focusing on the typography
and simplistic layout.
Role
Designer & Interaction Designer
Tools
Adobe XD
Adobe Photoshop
Adobe Illustrator
Adobe InDesign
Timeline
October 2024 - December 2024
This project focuses on creating annual report for Dior. Emphasis will be placed on concept as well as formal layout. The annual will consist of a primary narrative section, or a “year-in-review”, a letter/message to shareholders, as well as a sample financials section.
The design and concept should be completely separate from the existing annual.
With this project, I wanted to convey an elegant and sophisticated style with the type and design elements throughout this piece. Dior’s brand is known for their luxury fashion house and stands for femininity and elegance. I wanted to carry their brand personality through with small details and placement of delicate lines and imagery.
Project Overview:
Gain an understanding of the processes involved in the conceptualization, design and production of a printed annual report, develop a consistent layout for a variety of content: Editorial, narrative, infographic, tabular data, etc, and become acquainted with the process for creating a complex narrative and informative sequential publication and relevant production processes.
Problem
Research
Along with the selection of a company with valid content for an annual, It is critical to research the company itself, to gain further insight into the nature of the company’s business and to begin to grasp the quality of its unique corporate personality. You must have an understanding of who the main audience is for the annual, the audience of the company’s goods/services and its competition. You should do research into annual reports of direct competitors or contemporaries in the industry.
https://markets.ft.com/data/announce/detail?dockey=1330-1000910468en-4GHTTHVHFI08TR9FJ145I02837
Visual Research and Sketches
Final Design
With the outcome of the printed annual report, it will be reorganized/optimized to successfully adapt it to the screen. The exploration involves two avenues of digital publication: Desktop (or Browser) and mobile.
The project will begin with the organization of the content to appropriately fit the desktop requirement and exploration of how a sequential narrative is converted to a global navigational structure suitable for online use. This including elements of interaction that will further enhance your content and help make your annual report function not only as a vehicle for the narrative but also as a tool for the investor/audience. Particular attention will be paid to use of typography and typographic styling, and ways to leverage typography successfully for digital projects. Mobile treatment for at least the home page, acknowledging how the design would adapt for smaller screen sizes.
