Cleveland Urban
Design Collaborative

Brand identity for the Cleveland Urban Design Collaborative.

Role

Brand Designer & Motion Designer

Tools

Adobe InDesign
Adobe Photoshop
Adobe Illustrator
Adobe After Effects

Timeline

February 2025 - May 2025

CUDC is an architecture school in Cleveland Ohio that focuses on client-based projects, applied research, graduate teaching, and advocacy to impact urban design decisions and land use policy in Cleveland, Northeast Ohio.

Desired Brand Attitude

While the focus is on studio work and academic research, increasing real-world urban improvement projects would be beneficial, and CUDC could strengthen collaboration with local communities when carrying out urban design projects.

The Most Important Promise

To create inclusive, sustainable, and innovative urban spaces that enhance the quality of life for all communities in Cleveland and beyond.

Key Consumer Insight

Welcomed, reliable, beneficial, fostering local community

Current Brand Attitude

They strive to be helpful to communities in Cleveland, Northeast Ohio and beyond. They are forward-looking, creating approaches that are both grounded and experimental.

Brand Essence and Personality

Innovative and Purposeful. As a Northeast Ohio local organization, CUDC serves as a bridge between academia, local government, and communities, fostering solutions that enhance livability, resilience, and inclusivity in Cleveland’s urban landscape by engaging and collaborating with local governments, citizens, and businesses.

Project Overview/Brief:

Problem

Challenge:
The Cleveland Urban Design Collaborative (CUDC) wants to balance a distinct professional identity with clear alignment to Kent State University and the College of Architecture and Environmental Design. While clients primarily engage the CUDC for its professional expertise, consistent connection to the university is essential.

Goal:
Ensure all branding reflects the CUDC’s role as the outreach division of the College of Architecture and Environmental Design at Kent State University, while keeping communication clear, concise, and visually cohesive across platforms.